In this article, you’ll learn:

– the key success factors for a Direct Mail win-back campaign
– which conversion rates are realistic

A Direct Mail campaign stands or falls with the right ingredients. The following factors have the greatest impact on success:

• The offer
  A limited-time discount, free shipping, or a personal incentive can make all the difference and determine whether someone responds.

• The segment
  Are you reaching the right people? Have they heard from you recently? Is their data still up to date?

• The mix with other channels
  Do you combine Direct Mail with, for example, email? Always a good idea!

• The message
  Does the message resonate with the customer’s feelings? And do you use Cialdini’s principles of influence, such as urgency, scarcity, social proof, and reciprocity?

• The design
  A well-designed card catches attention and feels personal. Use your brand style, strong visuals, and a clear call to action.

When you align these elements well, you often see impressive results.

How well your postcards perform depends on all these factors. But numbers speak louder than words. Below you’ll find some recent win-back campaign results carried out through Print.one.

Even a few percentage points in conversion can make a huge impact — especially with higher average order values or subscription-based models.

Curious how soon you’ll see results from Direct Mail? Read the full article with detailed figures.

Ready to get more value from your customers?